I'm a bit unclear as to what the creators of this "village" have in mind. From reading the on-line version of the Wiscasset newspaper, I had the idea that they provided space in buildings that they built, or on pushcarts that they built, and you rented the space. Here are some quoted passages that lead me to that belief:
Interested in renting a 12-foot by 20-foot space to sell your homemade jewelry or crafts – right on Route 1 – for just $200 a month this summer?
[text deleted about meeting details]
Project Manager Tony Casella told the group that in addition to the 12’ by 20’ foot spaces in the farmer’s market barn, now under construction, 8’ by 16’ moveable carts can be rented for just $100 a month.