Author Topic: Signage at Trout Brook and Elsewhere  (Read 5801 times)

Mike the Choochoo Nix

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Re: Signage at Trout Brook and Elsewhere
« Reply #15 on: September 29, 2021, 06:04:53 AM »
So what is a sign? Is a sign on a building saying "restrooms" a sign? Are our station names signs? Is a sign saying "property of WW&F, No Tresspassing" a sign ? Now we must stay on good terms with the town, but getting an ok that an information sign, of a certain maximum size, that is  set back a certain distance from public right of way is not considered a sign under the ordinance, might be a plan. Think outside the box.
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Graham Buxton

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Re: Signage at Trout Brook and Elsewhere
« Reply #16 on: December 05, 2021, 05:55:09 PM »
This is an update to show that someone has implemented a QR code on a 'live' sign, on the side of Coach 9!  8)


Photo by Bill Reidy linked from the Coach 9 thread here:
https://forum.wwfry.org/index.php/topic,2944.msg52694.html#msg52694

And it just occurred to me that, if Marketing chose to do so, it would be possible to track the effectiveness of each QR coded sign (or particular groups of similar signs) by making a web 'landing page' for each sign (or group). Add a page view counter to that web page, then auto-redirect to the page with the actual content (in this case the Donation page).

There wouldn't necessarily need to be viewable content on the [dummy] pages with the counter, as the redirect would happen as soon as the counter incremented and its unlikely the viewer would even notice.  ;)

In a sense, this could track the effectiveness of each different exhibit/sign (with a separate QR and landing page counter) at driving traffic to the Donations page, for example.


« Last Edit: December 05, 2021, 06:00:44 PM by Graham Buxton »
Graham

Benjamin Richards

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Re: Signage at Trout Brook and Elsewhere
« Reply #17 on: December 05, 2021, 07:03:58 PM »
<Deleted post from Coach 9 thread and moved here>

I made that sign at the suggestion of Ed. It's fairly small on purpose, so as not to detract from the general atmosphere. There are similar signs near the donation boxes. There's one in the car barn, and (should be) one hanging on the engine house info board.

These currently all point to the same page: wwfry.org/donate but as Graham pointed out, there is some fairly trivial back-end web server voodoo that can be used to gather metrics on traffic.

If someone has another idea about where to put one, or if you want one that points to a different page, I can easily knock another one together. 21 Campaign springs to mind; once that project occupies a well-defined physical location in the shop, it should have a sign leading directly to the 21 Campaign site.

Graham Buxton

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Re: Signage at Trout Brook and Elsewhere
« Reply #18 on: September 01, 2022, 06:56:17 AM »
I was reading the recently arrived September 2022 Friends of the East Broad Top Newsletter, and came across this photo of a sign with a QR code:


This banner is now in the Orbisonia Station to guide visitors to Robertsdale via the QR code at the bottom. – Andrew Greene photo
Graham