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Museum Discussion / Analysis of Easter Eggspress crowds
« on: April 02, 2013, 06:09:38 AM »
This is an attempt to get feedback on what people think may have made our Easter Eggspress a record event for riders.
We followed the normal advertising routine this year: press releases in all local newspapers, from Rockland to Brunswick and Augusta; flyers in local stores. I don't think we did any print advertising.
* It was a gorgeous, relatively warm day. But we've had nice, relatively warm Eggspresses before.
* However this was almost as early at Easter can get, in March. March trains don't always do that well.
About two weeks before the event we mentioned it on our Facebook page, and had a number of follows (is that the right term?). Do you think Facebook made the difference?
We followed the normal advertising routine this year: press releases in all local newspapers, from Rockland to Brunswick and Augusta; flyers in local stores. I don't think we did any print advertising.
* It was a gorgeous, relatively warm day. But we've had nice, relatively warm Eggspresses before.
* However this was almost as early at Easter can get, in March. March trains don't always do that well.
About two weeks before the event we mentioned it on our Facebook page, and had a number of follows (is that the right term?). Do you think Facebook made the difference?