In September, we also surpassed 11,000 "likes" on the Facebook page.
To put that in perspective, here is a list of the 5 most liked railroad attractions in northern New England, according to Facebook:
#52,068 - Clark's Trading Post
#27,772 - Conway Scenic Railroad
#27,115 - Mt. Washington Cog Railway
#11,082 - WW&F
#11,015 - Maine Narrow Gauge
Then EVERYONE ELSE!
Love it or hate it, Facebook is the most important tool we have for reaching those interested in railroading, as well as families and individuals looking for something interesting and fun. The FB team tries to strike a good balance in engaging these two audiences - and the results speak for themselves.
Meanwhile, trains are sold out for the next TWO weekends, and selling briskly through the end of October. When I ask passengers how they heard about us, the vast majority respond "Facebook."